Monday, November 01, 2010

Professional T-shirt Wearers

Check this guy out on iwearyourshirt.com.




His name is Jason Sadler and he is a "professional t-shirt wearer." He is also a creative entrepreneur. He started a business where companies pay him to wear t-shirts with their logo, website, etc.  He decided to wear a t-shirt everyday for a year and see how it worked. His idea has since blossomed into a pretty big deal. He has spoken at major universities and conferences all over the country. Jason and his fellow t-shirt wearer Evan, Facebook, tweet, and even make videos about the t-shirts they wear everyday. This way companies that pay them are not only getting the t-shirt wearing human billboard aspect but they are also getting social media advertising.

Cindy Perman from CNBC explains that "it seemed like a bold move to start a business during a recession but Sadler may have hit the market with his idea at a perfect time: Companies have been slashing their marketing budgets but at the same time, increasing their social media presence."

I wonder if being a professional t-shirt wearer would get old after a month or so...

FYI: iwearyourshirt.com is currently hiring! Go here for more information: http://iwearyourshirt.com/hiring

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