Is Nascar the professional version of driving around cars with ads? I think yes.
If Nascar can advertise like this then why shouldn't basketball players be able to wear a tattoo during games? I see no difference. Stephen M. McKelvey, a professor at the University of Massachusetts Amherst, brings up a good point in his article Commercial Branding: The Final Frontier or False Start for Athletes' Use of Temporary Tattoos as Body Billboards: "In auto racing and to a lesser extent individual-oriented sports such as tennis and gold, athletes adorned with commercial logos on their clothing and accessories have become commonplace. However, the major professional team-oriented leagues have historically restricted "on-field" commercialization of its players due not only to tradition, but also to the desire to protect their own-league wide business interests."
What do you all think? Should athletes be able to wear ads?
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